Barclays Bank Report into Exporting “Made in Britain” 2021
The global appeal of British-made products
Exports will help drive UK economic recovery and growth – and British-made products offer UK businesses a price differential in new markets
This report from Barclays Bank is based on bespoke market research undertaken by Opinium in each of the following markets: France; Germany; Republic of Ireland; the US; China; India; United Arab Emirates; the Netherlands; South Korea and South Africa. 10,005 online interviews were undertaken between Wednesday 13 January 2021 and Wednesday 20 January 2021. The research focuses on the average price differential that consumers state they are willing to pay for British products of different types across these markets and is supplemented with economic modelling, conducted by Development Economics, which converts the estimated premia into potential additional annual value in terms of sales.
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