Princess Yachts’ Plymouth boat show branded a hit and set to be repeated
Business Live reported on the Princess Yachts Boat Show, hosted at the Royal William Yard Marina in January. The showcase was arranged at the 11th hour when Europe’s largest Boat Show in Germany was cancelled and has been hailed a huge success with potential customers travelling from across Europe and North America to view vessels worth up to £10m.
Adrian Bratt, general counsel and external affairs director, said Princess Yachts was delighted with the event and would like to run more.
He said: “We are really pleased with how it turned out. Being able to do this after two years of lockdown has been a breath of fresh air.
“The local impact has been amazing and it was good for our staff to see the boats as well. This demonstrates our commitment to Plymouth in a big way.”
He said Princess Yachts, which has six sites with main manufacturing at Stonehouse and Devonport, can be “a bit Willy Wonka” and said: “People walk past the gates and don’t know what’s in there. It’s taken the pandemic to realise what is down the road. We put this together in two weeks. We are looking at more of these events.”